How to Promote the Oov

career advice Dec 17, 2019

The Oov is a great tool for challenging balance and stability. The shape compliments the natural curves of the spine, making it very useful for building control in the core, stretching, and rehabilitation.

If the Oov is so great, why isn't everyone using it?

One reason is that many students have never seen one or even heard of it. Understandably, they might be skeptical at first. Perhaps some studio owners are not quite sure of the benefits yet, either. They might be hesitant to spend money on something if they're not sure it's worth it.

If you have personally experienced the benefits of the Oov, you probably love it and want to help other people benefit from it, too. What's the best way to get students and studio owners on board with this wonderful tool?

1. Let the Oov Speak For Itself

You can tout the benefits all day long, but a student experiencing it in their own body will speak much louder than words ever could. A private lesson is a great place to introduce it. Your student will likely notice new feedback from the Oov and understand their body better. When they see results and feel better, they'll be hooked and will likely talk to others about it, too.

But what if you work at a studio where the owner isn't quite convinced, yet?

If appropriate, you could offer to teach her (or him) a free private lesson on it. She'll see for herself what it can do and maybe catch your excitement.

2. Explain How the Oov Could Help Specific Students and Why

This will likely make her feel more comfortable investing in something new.

3. Start Small

Remember that you or the studio can just buy one or two Oovs at first. If it goes well, maybe more could be purchased in the future.

As a teacher, it's important to remember that, generally, you have to do the promotion yourself, not the studio owner. Feel free to ask if you can post on the studio's Instagram or their Facebook page. They’ll probably appreciate the help and you'll get to promote the Oov. Win-win!

4. Offer a Free Intro Workshop for the Oov

This is a risk-free way for students to learn more and get comfortable trying something new. Perhaps the studio owner would like to come, too. It would be a great way for her to gauge how much interest there is.

We discussed this topic in detail in our Live Q&A on Nov 5, 2019.

These Q&As are free and available for all. Replays are only available for members.